长城桑干酒庄禧葺纪念标签

 

 

 

 

酒类 金奖 

 

作品名称：长城桑干酒庄禧葺纪念标签

参赛单位：北京朝红印刷有限公司

设计软件：Adobe Illustrator

印刷设备：炜冈

印刷版材：强邦

印刷油墨：杭华

承印材料：艾利丹尼森

工艺说明：该标签选用了国画大师范曾的书画作品，用书法和绘画来体现中国葡萄酒的文化底蕴。标签材质选用葡萄酒专用压花铝箔，用于体现字画的三维击凸效果。通过胶印工艺印出黑色实地和仿拉丝效果，整体印金并击凸。文字、画面和Logo无论视觉还是触觉效果都具有极强的冲击力。此款标签整体设计简洁，重点突出，结合材料和印刷工艺，完美体现了国内葡萄酒标签中西结合的设计风格。

Name: Chateau SunGodGreatWall Jubilee Memorial Label 

Company: Beijing Sunrise Printing Co., Ltd. 

Design Software: Adobe Illustrator 

Equipment: Weigang 

Printing Plate: Power 

Printing Ink: Hangzhou Toka 

Undertaken Material: Avery Dennison 

Illustration: The label chooses the work of Fan Zeng, who is the Chinese painting master of painting and calligraphy, using calligraphy and painting to present Chinese Wine culture. Wine special embossed foil material is selected specially to embody 3D embossing effect of calligraphy and painting. Offset printing black solid and drawing like effect, printed gold and embossed for the whole label make the text, pictures and Logo with strong impact in visual and tactile. The overall design is concise, focused, combined with materials and printing process, embodies the perfect home Wine label design style with a combination of Chinese and western culture.