出口果茶系列标签

时间:2015-05-04 来源:太阳杯亚洲标签大奖组委会 本文被访问:

 

 

 

 

 

 

 



 

食品饮料类 银奖

 

作品名称:出口果茶系列标签

参赛单位:杭州松裕印刷包装有限公司

设计软件:Adobe Illustrator、Adobe Photoshop

印刷设备:赛鲁迪

印刷油墨:深日

承印材料:科佩

工艺说明:果茶系列标签以工笔细描“采茶女”凸显中国茶文化,以书法字体的产品名增加传统文化的厚重感,利用虚实对比强化“采茶女”形象,以珠光等效果体现茶的品质感,以颜色区分口味,增加消费者辨识度。由于产品出口欧美,产量较低,为控制成本,采用四款合一制版。标签材质为新型环保PET,通过对浅网过渡和色相的严格控制,确保了最佳还原,且印刷效率高。通过对珠光粉配方比例的研究,杜绝了标签在热缩时出现掉粉现象。

 

Name: Export Fruit Tea Series Labels 

Company: Hangzhou Songyu Printing & Packaging Co., Ltd. 

Design Software: Adobe Illustrator、Adobe Photoshop 

Equipment: Cerutti 

Printing Ink: DIC 

Undertaken Material: Coppy 

Illustration: The main picture of “the picking tea girl” is painted by fine brushwork to highlight the Chinese tea culture in the original. The calligraphy fonts is as product name, increase the thick sense of traditional culture. “The picking tea girl” is enhanced in virtual-real comparison and print in pearlescent eect to embody the tea quality. It highlights the dierent tastes in dierent colors to increase consumer recognition. Exported to Europe and America, this tea is with low production, so as to control the cost, it printed the four labels in one plate to reduce the cost of plate making. It is printed on the new environmental protection PET. Through depth exploration in the transition of tints, the gradient eect of the label is ensured, and the hue is controlled strictly, to ensure that the best color reproduction, to ensure the high printing eciency. The formula is researched to eliminate that powder picking o from the labels when it passes through the thermal shrinkage furnace. 

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